The Advisor

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10 Marketing Programs Every Small Business Should Use

By Stephanie Dunn, Marketing & Communications Coordinator, NLOWE



Marketing is an essential part of your company’s success. It may seem like a never-ending vortex of tips and tricks on how to get more likes, shares, and comments. But marketing your business should be fun and exciting, not daunting and time-consuming. Ensuring you have the best tools in your toolkit can save you a tremendous amount of time. Here are ten programs to help with marketing that every small business should check out!


1. Mailchimp


Email marketing is an important promotional strategy, and Mailchimp is an easy way to create emails, ads, and landing pages. Its platform makes it easy to brand your emails to your business and hit your target audience. Save time with automated emails: relax and let Mailchimp do the work.


Cost: Free for under 2,000 subscribers.





2. Meet Edgar


Maintaining Facebook, Twitter, Instagram, and LinkedIn is a lot of work! You want quality just as much as consistency. Meet Edgar helps you maintain, schedule, and track your posts.


Cost: $49 a month.






3. Trello


When you’re operating a business, it can be challenging to keep up with everything. A web-based project management tool helps you prioritize, assign, and schedule tasks. Trello is great for small teams and for keeping everyone focused.


Cost: Free!





4. Survey Monkey


Survey Monkey asks your clients questions so you can get to know your target market. Simply insert the questions, hit send, and gather your data! Whether you’re gauging internal or external environments, it’s quick and effective.


Cost: Free!






5. Slack


Managers know the headaches that miscommunication can bring. That’s why it’s critical to have a standardized method for communication. Teams of any size can use Slack to organize chatrooms by department, share documents, and have one-on-one conversations with employees—it’s user-friendly and benefits the whole team!


Cost: Starting at $8 per user.


6. Google Analytics


Collecting data is crucial, but you need to monitor the data to get results. Google Analytics helps you monitor the activity on your website so you can understand your customers better.


Cost: Start for free!







7. Evernote


With so many passwords, important links, and to-do lists, every small business owner needs to be organized. Evernote lets you store significant information and share it with other team members. This way you can store everything in one place, and you’ll never lose that important password.


Cost: Sign up for free!




8. Canva


Get in touch with your creative side with Canva, a graphic design tool for crafting posts, ads, and other promotional content. Pick from hundreds of templates, build infographics, or create an eye-catching presentation. For those who aren’t born designers, using Canva may be the solution!


Cost: $9.95 monthly.




9. Google Ads


Every small business needs an advertising platform—Google Ads is your best friend. Reap the benefits by posting targeted ads to help generate more calls, website visits, and traffic through your business. Tailor every ad with a specific idea and watch your business grow!


Cost: You decide on your desired budget.




10. Typito


The internet is full of online commercials, YouTube influencers, and video-based content. Creating stunning videos can be difficult if you’re just starting, but luckily there’s Typito! This web-based tool can help you create text videos for any occasion that will help you gain followers or attract customers.


Cost: Start for free!