By Victoria Snelgrove, Victoria Snelgrove Creative
If you’ve hired a professional graphic designer for your needs, congratulations! You made a great choice: we love what we do, and that will show in the work we do together. The best part about your decision is the ability to fully customize your design; you’ll leave with a product you’re 100 percent satisfied with, and that is unique to your business and your company’s needs. In order for this process to be successful, though, there are a few things we need from you as well. It’s always good to be thorough with the design process and give us a sufficient amount of time to complete what you need. While it’s not always possible to avoid rushed work, you’ll be thankful you did when it comes to the visuals of your business.
1. Be honest
I can’t stress this one enough. Seriously, honesty IS the best policy in life, and that includes with your designer. If you love something, great! But if you hate something, please tell us. This is what we do for a living; you definitely won’t hurt our feelings. What hurts more for us is feeling you may not be completely satisfied with your end product. Ultimately we are service providers, and not only do we want to complete quality work with, but we also really want you to have a great customer experience.
2. Be thorough
I always tell my clients that there’s no such thing as too much information. If you want to write us paragraphs, send us photo references, quote poetry—it’s all relevant to us in creating an image of what you want. It might seem that we ask a lot of questions, but that’s because we want to make sure we know exactly what you want.
3. Try to keep group decisions minimal
Design, like most art forms, is subjective. Definitely ask your partner or your friends for their opinions, but just remember, this is YOUR design. Hearing something like “I love the font, but my husband isn’t sure about it” can be confusing for us. While we understand that often business decisions are team matters, it’s important to include only a few (ideally, just one or two) key people in the decision. The most important thing is that you are happy with your final product.
4. Ask us for our professional opinion
Not sure if something’s working? Can’t think of any suggestions? Ask us! This is what we’re here for, and it’s another huge benefit to hiring a professional designer. We are more than happy to provide our thoughts and opinions, and it makes us seriously happy when you trust us.
5. Understand that good design is a process
All good things take time; it’s rare for something to be 100 percent perfect the first try. Revisions are a huge part of what we do, and customizing your design will most likely take a few rounds of back and forth. This doesn’t mean you’re too picky, or things aren’t working; in fact, it means the exact opposite.
So to summarize: communication is key! Talk to us, be specific, and have fun with it; this is your logo, your poster, your website, and you are definitely stoked to see it coming together. Enjoy the design process—we definitely do.
By Victoria Snelgrove
Victoria Snelgrove Creative was started when Victoria was still in graphic design school. Part of her training was to create social media pages for potential freelance work, and she used these to kickstart her business. She worked in the field for a year after graduation, and after leaving that job in 2016 began freelancing full time. Victoria Snelgrove Creative specializes in branding, social media graphics, website design and agency overflow. Victoria’s schedule is flexible, and she’s able to work with all types of business models. Among her other passions are hiking, traveling, true crime podcasts, and her cat, Prudence.