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Pioneering Change with Fundamental Inc

By Krista Hazlie

Ashley Smith, Trailblazer Award, sponsored by Cox & Palmer  

Ashley Smith, the driving force behind Fundamental Inc., is a true pioneer in the world of entrepreneurship. Ashley’s journey is a testament to her unwavering commitment to creating positive change and innovation in her community. This award recognizes female entrepreneurs excelling in non-traditional industry for women and who have established a business in an industry uncommon to the area in which it operates.

A visionary leader, Ashley embarked on her entrepreneurial journey with a clear mission in mind: to make a meaningful impact on her community and beyond. Her company, Fundamental Inc., stands as a shining example of her dedication to creating positive change through innovation and social responsibility.

Fundamental Inc. was founded on the belief that business can and should be a force for good. Ashley recognized the power of entrepreneurship to drive positive social and environmental change, and she set out to prove that it’s possible to build a successful business while also making a difference in the world.

Under Ashley’s leadership, Fundamental Inc. has become a trailblazer in sustainable and ethical business practices. The company has pioneered innovative solutions that prioritize environmental sustainability, social responsibility, and community engagement. From sourcing eco-friendly materials to implementing fair labour practices, Ashley and her team have set a new standard for ethical business in their industry.

Ashley’s commitment to social impact extends beyond the walls of her company. She has actively sought out partnerships and collaborations with like-minded organizations, further amplifying her efforts to create positive change. Her dedication to corporate social responsibility serves as an inspiration to others, demonstrating that businesses can thrive while also contributing to a better world.

Fundamental Inc.’s impact on the community has been profound. Ashley’s visionary leadership has led to the creation of job opportunities, support for local initiatives, and a commitment to environmental conservation. Her company’s positive influence has rippled throughout the local area leaving a legacy of social and environmental stewardship.

As a trailblazer, Ashley has not only achieved success in business but has also ignited a movement of ethical entrepreneurship. Her pioneering spirit, dedication to positive change, and commitment to making a difference have earned her the well-deserved recognition as a Trailblazer Award recipient. We celebrate not only her remarkable achievements but also the transformative power of entrepreneurship to drive meaningful, positive change in our province. Ashley’s trailblazing journey serves as an inspiration to all who aspire to make a difference through their entrepreneurial endeavours.


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