The Advisor

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Want to Engage Your Audience on Social Media?

Updated: Mar 29

Get in front of the camera.

Not everyone is comfortable in front of a camera, but if you want to engage your audience and get your message across, video is where it’s at!

One thing many marketers can agree on is that people are at the core of social networks. If you are a small business owner, you can trust that human connection will serve you well. Creating videos with people, faces, and voices ties that human element to your content.

Think about it—we always say that it’s nice to put a face to a name when we connect with someone we’ve spoken to over the phone or email. Seeing your smiling face on your business’s social media page is the same idea!

Fact: millions of pieces of content are being uploaded to the internet every minute of every day. We could never come close to consuming the amount of content that is available to us. We know that only the most compelling content will stop your customers’ social scroll. Videos grab attention and help us to do that.

In addition to the scroll-stopping element, other benefits to video content include the following:

  • Video content has a longer lifespan. Typically, videos will continue to show up in people’s newsfeeds longer than text or image posts.

  • Videos tend to generate more engagement (likes, comments, shares, and saves) than any other type of content.

  • Social media platforms give an extra boostto new features to encourage adoption—so getting in early on new video features, like reels, can “reely” benefit your business by gaining even more exposure.

Now that you’re eager to create video content, keep it simple. Condense information and put the most important things at the beginning of your video to grab attention. The video should be short enough to easily digest information while leaving the viewer wanting more.

But here’s the important thing: don’t just do it once. Remember you will have new followers come in and not all your followers are going to stop and watch the first video you put out. We need to see something seven to twelve times before our brain even registers that we’ve seen it. So make sure you are continually creating videos and speaking to your audience.

Here are some tips to get you started:

  • Write notes or scripts and practise them before you record your video.

  • Use natural lighting or a ring light so people can see your face clearly. I personally like facing a window in the daytime to record my videos!

  • Take action, even if it’s messy. Don’t worry about who looks at it or even what people will think. The important thing is that you “put in the reps.” The more you do it, the easier it will get.

Finally, I want you to start to take notice of how you consume content. What is catching your attention? What is interesting to you? What makes you want to take the next step? When you start to notice these things, they will inspire you, give you ideas for your own content, and make it easier when you are ready to create.

Now, let’s see those videos!

 


Olivia is a high-energy entrepreneur and adopts the philosophy of lifelong learning. She has four years of experience in growing social brands for local and national clients. She graduated from Memorial University in 2014 with a Bachelor of Commerce and has a corporate background in sales and marketing. She furthered her education with a diploma in Digital Marketing and is also involved in online communities for social media marketing, with a primary focus on Instagram. Olivia works with small business owners across Newfoundland and in other provinces to offer clarity, strategy, and direction to support and grow their businesses.



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